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Torian on Technology
Leveraging technology to improve your bottom line.

High impact activities which take very little time or money

Have a domain name
Even if you don’t use a computer much, get a domain name. If you are still using email @aol.com or @sbcglobal.com, it is time to get your own internet domain. It makes your business look credible and professional.

Make sure your company is visible on the web.
Just as you want to be listed in the phone book, you want your business listed on the internet. A few simple steps can make sure that your customers can easily find you on the web, most at no cost.

Marketing technology self assessment
Article on how the web has changed marketing (.pdf)

Use the internet
The internet is a rich resource. Use it to do market research, develop your skills, and improve your business plan. Find better suppliers. Locate funding sources. Here are some tips for beginning and advanced web users.
 

Torian on Technology is an archive of tips from the monthly CCSBDC newsletter. Each issue includes news and information from the CCSBDC consultants . (link to consultant sign up page) Tim Torian is an outside consultant, serving SBDC clients in the area of computer and network technology. He specializes in assisting to identify areas where business processes can be improved through technology. He is president of Torian Group, Inc. which provides technology consulting and network support to central valley businesses.
To receive the CCSBDC newsletter email joi@ccsbdc.org or call 559.230.4056
 
    
Funded in part through a cooperative agreement with the U.S. Small Business Administration and the University of California, Merced. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. The Central California Small Business Development Center is funded in part through a subcontract between the California State University, the Office of Economic Development and the University of California, Merced under the current cooperative agreement with the U.S. Small Business Administration.